C2IT Short-Form Video Marketing Strategy
aka: “The C2IT Visibility Loop” — Turning Authentic Moments into Magnetic Marketing
✨ Purpose & Vision
C2IT Consulting isn’t just a tech company—we’re a team of real people solving real business problems with creativity, strategy, and heart. This short-form video strategy is designed to:
- Humanize our brand
- Build trust through transparency
- Showcase the talent and personality of our team
- Attract ideal clients and future team members
- Stay relevant and visible in modern digital spaces
Platforms like TikTok, Instagram Reels, YouTube Shorts, and LinkedIn are perfect for creating snackable, memorable content that showcases our unique approach to technology, client relationships, and business growth.
Strategic Goals
- Brand Awareness: Become recognizable in our region and industry
- Lead Generation: Attract ideal clients who resonate with our style and solutions
- Team Recruitment: Appeal to talented professionals looking for a real, thriving workplace
- Thought Leadership: Share insights and perspective in relatable, jargon-free language
Core Content Pillars
- Behind the Build
- Real client challenges and how we solve them
- Short process walkthroughs (with visuals or screen recordings)
- Dev/web/IT stories from the trenches
- Team Personalities & Day-in-the-Life
- Spotlights on team members, their quirks, and roles
- Office culture and remote setups
- Light-hearted internal humor (“When QA finds a bug at 4:55 PM on Friday”)
- C2IT School: Micro-education
- Explain tech and biz concepts simply
- Example: “What’s a Pull Request and why should you care?”
- Tips for business owners and IT managers
- Real Talk with Chet
- Honest takes on leadership, client communication, growth pain points
- Casual tone with practical wisdom
- Client Journey Stories
- Fun narrative mini-case studies
- Before/after visuals with commentary
- Can anonymize or highlight partners
Platform Focus
Primary:
- TikTok
- Instagram Reels
- YouTube Shorts
Secondary (Repurposed):
- LinkedIn (native video posts + context captions)
- Facebook Reels
- Company blog (embedded videos + commentary)
- Email newsletters (“This Week at C2IT”)
⏱ Time Commitment (Weekly)
| Task | Owner | Time |
|---|---|---|
| Brainstorming / Planning | Marketing Lead | 30 min |
| Filming Raw Clips | CEO / Biz Dev / Team | 1 hour |
| Editing + Captioning | Marketing Specialist | 2-3 hours |
| Cross-Posting & Scheduling | Marketing Specialist | 1-2 hours |
| Team Feedback + Iteration | Team Huddle (Optional) | 30 min |
Estimated Total: 4–6 hours/week
Tools & Tech Stack
Recording & Editing:
- Phone Camera (natural light)
- Captions App (iOS)
- Descript
- InShot or Canva Video Editor (for stylized clips)
Publishing & Cross-Posting:
- Buffer or Later
- Repurpose.io (optional automation)
- Google Drive / Notion (video idea board)
Brand Kit:
- Fonts, color scheme, and logo templates in Canva or Descript
✅ Kickoff Plan
Step 1: Assemble the Crew
- Marketing Lead (project manager/editor)
- On-Camera Talent (Chet, Biz Dev, rotating team)
- Supporting Cast (QA, Dev, Web, etc.)
Step 2: Build the Idea Bank
- Start a Notion or Google Sheet
- Drop in raw ideas, funny moments, recurring questions from clients
Step 3: Record the First Batch
- Block off 1–2 hours
- Record 3–5 clips under 60 seconds
- Prioritize ease, not polish
Step 4: Edit & Brand
- Add captions (animated), logo, and callouts
- Use 15–60 sec format for all platforms
Step 5: Schedule & Launch
- Cross-post to TikTok, IG Reels, YouTube Shorts
- Reframe for LinkedIn
Step 6: Review & Adjust
- Watch metrics (below)
- Share results in team huddle
- Adjust tone or topics based on feedback
Metrics to Watch
Engagement:
- Views per platform
- Likes, comments, shares
- Watch time %
Conversion Signals:
- Website visits from video platforms
- Inbound leads mentioning the content
- Follower growth
Recruiting Indicators:
- Increase in job applicants
- Interview candidates referencing social content
Team Participation:
- Number of team submissions or content ideas
- Positive internal feedback / morale boost
☕ First Meeting Agenda: Kickoff Session (45–60 min)
1. Welcome + Vision (Chet / Leadership)
Why we’re doing this and how it connects to C2IT values.
2. Roles & Responsibilities
Who’s recording, editing, scheduling, approving.
3. Content Brainstorm
Rapid-fire 10–20 ideas from the team (fun, educational, behind-the-scenes).
4. Tool Walkthrough
How to record, upload, and get videos into the pipeline.
5. First Steps
Pick 3 ideas, set recording time, commit to launch date.
6. Q&A + Next Check-in Answer concerns, set time to review first results.
Let’s make tech human again, one 60-second clip at a time.
#C2ITShorts #RealTalkTech #WeC2IT
