“A strong culture driven by a handful of rules (core values) makes leading people much easier, reduces the need for stacks of policies and procedures, gives everyone a foundation from which to make tough decisions, and generally brings simplicity and clarity to many of these “people” systems within a firm.”
My company’s Core Values:
- Attentive Discovery – the products and services we have to sell are focused on our clients’ needs and goals, not our own pre-determined understanding of what they want.
- Loyal Partnerships- Long term and mutually beneficial relationships with our clients are critical to the success of our business model.
- Economic Value – We provide solutions that meet the needs of our clients and become sound financial investments for them.
- Equipping and Empowering Relationships – We look for opportunities to help amplify the strengths of those we server: our clients, staff, management, and community.
Techniques for bringing your core values alive:
- Storytelling – share stories and relate the “moral” of the story to “and that’s why we consider ____ one of our core values.”
- Incorporate into recruitement and orientation – use them to help define the “culture” of the organization.
- Performance appraisals – personal plan for how they affect each team member’s role (let them “fill in the blank”)
- Recognition and reward
- Internal newsletters – why make yourself use “seasons” when you can adopt around your values?
- Themes / rhythms
- Everyday management – relate decisions to their core values. Relate issues to core values. Relate concerns / beefs to core values.